Friday, 1 October 2010

Blog 2 Target audience

In the film Jennifer's body the main audience was 18-19 year old 19,044 male went to watch it and only 4,141 female showing the film appealed more to a male audience, However the female audience enjoyed the film the most and gave the highest average marks. These results show that the target audience is most likely to have been 18-29 year old males maybe females as well.
In the film Sorority row the main audience again was 18-29 year old and the majority of them were male with 3,639 viewers out of the 4,445 showing the film appealed to the male audience. the highest average marks came from 45+ year old females showing this age group enjoyed the film the most, these findings show that the target audience was most probably the teenage market both male and female but mainly focusing on male, however it may have also been targeted at 45+ as they may have watched the original.

The main target audiences for teen horrors which these film are would be 18-29 year old mainly because they are classed as teenagers and young adults, but also because they have the most disposable income as most don't have many bills or rent to pay. The main psychographics are aspirers who have more money or status and want to stand out with the latest product and keep up to date with current affairs, and also succeeders who are people who have disposable income to spend but don't feel the need to show it.
This is the target audience i will try to appeal to.

1 comment:

  1. There are some problems here. You have interpreted the data as the number of people who saw the film when actually it is just the numbers who commented on it on imdb.com. You have also stated, 'The main psychographics are aspirers who have more money or status and want to stand out with the latest product and keep up to date with current affairs, and also succeeders who are people who have disposable income to spend but don't feel the need to show it.' I am pleased to see you writing about psychographics but you need to say why you think these are the groups being targeted. You could also conduct some of your own research on Facebook or by distributing a questionnaire.

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